As a business owner and leader, fostering team morale is essential to building a strong sustainable enterprise equipped to grow in the long-term. Ultimately, it is your responsibility to ensure all employees are engaged and motivated to do their best work, which will help your business to grow. If this isn’t currently a priority, consider focusing on making it one.
To start, ensure all employees understand your business’ brand and value proposition. In doing so, they will be able to accurately represent the company externally with clients, partners, and the public. Additionally, once employees properly understand the business, they’re more likely to be engaged in their work and aligned to company goals. By ensuring employees understand the company’s mission, vision and goals, and how they each contribute to achieving them, they’re more likely to be motivated to do so.
Inversely, overlooking the importance of team morale proves risky to achieving your business objectives. Your key employees may under represent your business in the marketplace, not only weakening the prospect of new business, but leading to potential brand erosion.
So, what tactics can one execute to ensure their employees are engaged with their business’ brand and value proposition? To start, consider developing an internal system to ensure each new employee is educated on these topics, and trained in a similar manner. By informing your employees of the values and mission of your company from the outset, they can perpetuate them through their work from day one. Doing so in a systematic way allows for consistent understanding among your staff.
From there, communication is key. Owners and managers should ensure their messages to staff are thoughtful and deliberate, reflecting the goals of the business, and the important roles employees hold in achieving them.
In turn, business owners can reap a number of rewards by keeping employees engaged. These include not only increased productivity, but also innovation. When a team is engaged and aligned with the same goals, great things can happen, as they are more likely to go the extra mile. Employees will feel motivated to work hard, and often think of new (and better) ways they can contribute to business goals. They aren’t simply punching the clock – their work is meaningful to them, which holds meaning for your business as well.
Check back next week for my next post, in which I’ll review a few simple ways you can show your staff they matter, boosting morale and productivity in the process.