For the busy small business owner, keeping up with the latest social media trends might not always take top priority. But by knowing the best resources to look to for social media news, tips and best practices, you can be sure you’re still equipped to develop your business’ own online strategy.
Shelley Pringle, founder of Polaris PR, recommended a variety of top blogs and podcasts during our Social Media Week Event earlier this year, including the blog Spin Sucks and the podcast Six Pixels of Separation. In addition to these resources, Julian Brass, founder of Notable.ca, noted the importance of being aware of what other brands are doing well online, and then thinking about how you can do it better. Observing and learning from others is invaluable to ensure you don’t fall behind, and that your social media strategy is constantly evolving.
Check out the above video for more insights from our Social Media Week event, including the importance of thinking like the customer when developing your social media strategy.