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canadian small business

March 26, 2012

Small Biz Buzz #4: Pitch your heart out

You’re ready to contact the media and likely think now is the time to write a news release. Unless you’ve got breaking news, releases won’t get you a media interview. There are reasons to post one... Read more
March 23, 2012

Have Lunch, Make Money

For women, the trick to networking is just one bite away. I was once hired by the President of a large insurance company to write a speech about their most successful salesperson for the... Read more
March 20, 2012

Small Biz Buzz #3: Craft Key Messages with Clout

Properly preparing key messages is one of the most crucial steps in gearing up for a media relations campaign. In simple terms, messages are the major points you want to communicate. They become... Read more
March 14, 2012

Small Biz Buzz #2: Target the Media that Matter

You can't be all things to all people, a maxim that's especially important for small business owners with limited dollars, staff and time.  You need to focus resources where they really matter... Read more
March 7, 2012

Small Biz Buzz #1: Getting Started with Public Relations

Strapped for time? Finding it difficult to balance work and family? Need to get the word out about your business, but not sure where to start? If you answered yes, then you're a typical small... Read more
March 1, 2012

Introduction to Inventory Financing

Inventory represents the raw materials, work-in-process goods and completely finished goods that are considered to the part of your business’ assets that are ready or will be ready for sale. Read more
February 24, 2012

Balancing New and Existing Business

A steady customer base is key to maintaining a successful business. A healthy company typically sees 80 per cent of its business come from 20 per cent of its customers. It costs significantly more... Read more
February 23, 2012

Building your business network in person and online

The term business networking refers to the “socioeconomic activity by which groups of like-minded businesspeople recognize, create or act upon opportunities,” according to Wikipedia. Unlike online... Read more
February 9, 2012

5 Signs a Business Plan is Dead on Arrival

There’s a lot of confusion out there about the value of business plans. Do you really need one? (Yes, you do.) Are they helpful, or are they just a pointless academic exercise, a distraction from... Read more
January 12, 2012

Keep your business banking relationship strong

Whether you’re about to embark on your first business venture or are an experienced entrepreneur, it’s important to develop a strong relationship with your business banker. As you pursue your... Read more