You’re ready to contact the media and likely think now is the time to write a news release.
Unless you’ve got breaking news, releases won’t get you a media interview. There are reasons to post one... Read more
Properly preparing key messages is one of the most crucial steps in gearing up for a media relations campaign.
In simple terms, messages are the major points you want to communicate. They become... Read more
You can't be all things to all people, a maxim that's especially important for small business owners with limited dollars, staff and time. You need to focus resources where they really matter... Read more
Strapped for time?
Finding it difficult to balance work and family?
Need to get the word out about your business, but not sure where to start?
If you answered yes, then you're a typical small... Read more
A steady customer base is key to maintaining a successful business. A healthy company typically sees 80 per cent of its business come from 20 per cent of its customers. It costs significantly more... Read more
The term business networking refers to the “socioeconomic activity by which groups of like-minded businesspeople recognize, create or act upon opportunities,” according to Wikipedia. Unlike online... Read more
There’s a lot of confusion out there about the value of business plans. Do you really need one? (Yes, you do.) Are they helpful, or are they just a pointless academic exercise, a distraction from... Read more
Whether you’re about to embark on your first business venture or are an experienced entrepreneur, it’s important to develop a strong relationship with your business banker. As you pursue your... Read more