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October 22, 2012
10 Twitter and Facebook content ideas Comments (0)

10 Twitter and Facebook content ideas

So, you’ve set up your business’ Facebook or Twitter page, and you’re ready to attract followers and fans with some stellar content. Only problem: you haven’t yet thought about what you’re going... Read more
October 1, 2012
Find the right people to follow on Twitter Comments (0)

Find the right people to follow on Twitter

So, you’re trying to amplify your Twitter engagement, but don’t know where to start. Read more
April 27, 2012
Video: How much should a small business spend on social media? Comments (0)

Video: How much should a small business spend on social media?

While social media may present ideal opportunities to advertise your small business and communicate with your customers, it’s important to consider the inherent costs of any strategy you’re going... Read more
April 19, 2012
Video: Businesses Making Optimum Use of Social Media Comments (0)

Video: Businesses Making Optimum Use of Social Media

While there are numerous tips and tricks one can provide on making social media work, as a business owner it's often most useful to identify and observe how others are doing it. Effective social... Read more
April 12, 2012
Video: How to Mitigate Negative Feedback through Social Media Comments (0)

Video: How to Mitigate Negative Feedback through Social Media

A business that’s active on Twitter, Facebook or publishes its own blog can reap the benefits of interacting with customers through such interactive platforms. But by the same token, they also... Read more
April 5, 2012
Community Manager or Corporate Culture – Which Is Better? Comments (0)

Community Manager or Corporate Culture – Which Is Better?

In order to build a successful social media strategy for your business, it’s important to consider exactly who will be executing it. Will one person be dedicated to communicating with customers... Read more
April 5, 2012
Video: Community Manager or Corporate Culture – Which Is Better? Comments (0)

Video: Community Manager or Corporate Culture – Which Is Better?

In order to build a successful social media strategy for your business, it’s important to consider exactly who will be executing it. Will one person be dedicated to communicating with customers... Read more
March 30, 2012
Small Business News Roundup - March 2012 Comments (0)

Small Business News Roundup - March 2012

March was a busy month for entrepreneurs in Canada and beyond, as a number of events, initiatives and awareness campaigns served to highlight the vast potential of small business. Read more
March 29, 2012
Video: How Can a Small Business Get Noticed using Social Media? Comments (0)

Video: How Can a Small Business Get Noticed using Social Media?

Any small business owner knows the challenges involved in attracting and growing a loyal base of customers. And while social media can provide new opportunities to get noticed, there are also... Read more
March 22, 2012
How a Small Business can Measure Success when using Social Media Comments (0)

How a Small Business can Measure Success when using Social Media

At BMO’s Social Media Week event in February, we asked three professionals in the field what it means to measure success in social media. Their insights emphasized the need to set goals and... Read more